Five Reasons Why You Should Consider Instagram in Social Media Campaigns

 

 

We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.

 

Engagement

This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.

 

Connections and Trust

Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.

 

Getting in on the Ground Floor

What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.

 

Your Market?

It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.

 

No Capital Outlay

Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.

 

The Youthful Perception

A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!

Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.

Richard Tipsword
Markethive Developer

 

Sources:

1. https://www.koozai.com/blog/social-media/6-key-benefits-using-instagram-business/

2. http://business.financialpost.com/2013/12/23/instagram-and-pinterest-are-getting-big-likes-from-business-owners/

3. http://jennstrends.com/instagram-statistics-for-2014/

The Lion of Marketing

Rise of The Entrepreneur

Rise of The Entrepreneur: Join The Movement NOW!!!!!

Image result for markethive rise of the entrepreneur

The revolution has begun and entrepreneurship is leading the way globally for the masses who are struggling to achieve success.  The Digital Economy continues to chnage the way we live, work, operate businesses and interact with each other. Are you ready to join us and change the way you think and evolve from a Poverty Mindset to a Millioniare Mindset?

Contributor,

Vaurn James

 

The Lion of Marketing

Yeah, Our Industry is Network Marketing: So, Why Continue to Work Alone?

  Image result for markehive

Yeah, Our Industry is Network Marketing: So, Why Continue to Work Alone?

Firstly, let me quote J. Paul Getty, with his immortal words, “I would rather profit from 1% of the efforts of 100 people rather than 100% of my own efforts”.  Obviously, Getty knew something about wealth-generation, but more importantly, he knew the importance of working with others, because strength in numbers reduces risk, increases the probability of success and generates greater profit for all participants in the collective.

People who possess a Millionaire Mindset or Prosperity-Thinkers, recognize the importance of TEAM BUILDING, which is for our purposes a process of building a community of like-minded individuals, who develop a relationship with each other over time and work together to achieve a common objective (hopefully, a WIN-WIN situation for all). Again, the Hivemind concentrating on a single objective to benefit the masses.

Now, if you’re one of those John Wayne types with the “go it alone” attitude then, you definitely have secured your reservation in the MLM Cemetery, which is the final resting ground for all the broke DICKS (I mean, broke Richards).  Well, you get the idea, I hiope.

Oh yes, the MLM Cemetery is supposedly, permeated with “Emotional Vampires”.  Now, Jerry “D Rhino” Clark, described them as “people who are committed to living a life that… oh … for lack of a better word… "Sucks"…  And they don't want to be alone… Thus, they hunt down people, like you and I, who seem to be joyful, positive, excited about life, and full of energy…  Once they find us, they stick their "spiritual fangs" into our "spiritual veins" and proceed to suck all of the life force out of us so we can be miserable like them”.  Yes, it sounds like marriage, but that’s another debate.

Any way, there’s a basic fundamental reason why working alone in any business capacity or life in general is dangerous, because MAN is a social animal, who requires the support of others to maintain his existence and advance his heirs.  The Animal Kingdom epitomizes the importance of Networking on a daily basis as indicated by the LION PRIDE working as a collective to target an opportunity (Impala) for its next meal.  Hence, working together increases the probability of success and ensures security for the promotion of future generations.  Yep, seems like that’s the same goal we marketers have regarding our business opportunity. 

So, the BORG, had it right when they spoke about the collective and it’s focus on achieving a goal through the efforts of many.  Now, we humans must incorporate our own unique individualism within our enterprise, but also, must not lose sight of the importance of working with other like-mined people, who desire to generate consistent, predictable and long-term residual income.  In essence, we leverage our efforts with others to achieve our individual goals. So, how much money have you generated working alone and how do you feel about the future of your enterprise with your current method of operation?  Again, animals, who work alone in the wild tend to be more unsuccessful and increase their chances of starvation compared to those, working as a TEAM. 

Lastly, before departing Network Marketing is the Art & Science of empowering, communicating and connecting with others based upon their needs.  To learn more about our Global Community and access our Inbound Market-Network click on the link below:

Contributor

Vaurn James

 

The Lion of Marketing

Correct Response To Personal Information Fishing Scams

Correct response to people online trying to steal my identity. They want my personal information like my drivers Lic. to send me $26,700,000.00 in USD because someone I have never met with a name similar to mine died wealthy. 

Dear Christopher,

I am Ahmed Ali Al Sayegh Managing Director of First Gulf Bank in United Arab Emirates .I write

you this proposal in good faith hoping that I will rely on you in a business transaction that

require absolute confidentiality and of great interest and benefit to our both families.
 
In 2007,one Mr.Husson Christopher an Emirate Citizen whose surname is same as yours and has your

country in his file as his place of origin, made a fixed deposit for 36 months, valued at

$26,700,000.00 with my bank. I was his account officer before I rose to the position of

Managing Director. The maturity date for this deposit contract was 27th of September 2010.Sadly

Mr. Husson was among the death victims in the September 2009 earthquake in Indonesia that left

over 1,200 people dead while he was there on business trip.
 
Since the last quarter of 2010 until today, the management of my bank has been finding means to

reach him so as to ascertain if he will roll over the Deposit or have the contract sum

withdrawn. When I discovered that this will happen, I have tried to think up a procedure to

preserve this funds and use the proceeds for business. Some directors here have been trying to

find out from me the information about this account and the owner, but I have kept it closed

because, i know that if they become aware that Mr. Husson is late, they will divert the funds

for themselves. Therefore, am seeking your co-operation to present you as the one to benefit

from his fund at his death since you have the same name, so that my bank headquarters will pay

the funds to you. I have done enough insidebank arrangement and you only have to put in your

details into the information network in the bank computers and reflect you as his next of

kin.If you concur with this proposal, I intend for you to retain 50% of the funds while 50%

shall be for me.

Kindly forward your response to me.

Mr.Ahmed Ali Al Sayegh
Managing Director (Head of First Gulf Bank)
Email: sayeghahmedali7777@gmail.com

Me:Ok you need my Drivers Lic Correct

Thanks for your interest in my proposal. My initial proposal to you was to brief you on the

need to assist me so that we take advantage of the death of my former customer in the bank.This

transaction requires utmost trust and dedication from you, since you will be receiving the

funds ($26,700,000) as the Beneficiary Next of Kin to Mr Husson Roni who died on a business trip

to Indonesia in September 2009 earthquake. I am under the believe that my sharing ratio is

accepted by you, 50/50% is a fair deal. I want you to bear one thing in mind, this transaction

is 100% risk free and secured once you follow my instructions. What I have to do is just to

place your information in the bank system database as the Next of Kin to late Mr.Husson Roniand

As the Head of Operation of First Gulf Bank, placing your details in the system as the Next of

Kin to late Husson is an easy work for me. This is a very easy job with me in the bank it will

not last more than 2 to 3 weeks and the funds will be released to you.

As the Accounts manager to him , I have to take advantage of the situation to get the deposit

he has with our bank instead of the bank heads to confiscate it for their selfish use. They are

already rich because they get this type of business often and on

The information I require to commence the process is as follows:

1. FULL NAME
2. DATE OF BIRTH
3. OCCUPATION
4. CONTACT ADDRESS
5. PHONE NUMBER
6. SCANNED IDENTITY CARD

In receipt of the above-mentioned information, I will draft an application letter to you which

you will use to apply to an accredited Consultant to the bank of Dubai whom i shall give you

his contact details, am also sending you my bank identity card the deposit document of the

funds as a proof, But most
Importantly, I will like you to assure me that you will not betray this trust and confidence

that am about to repose on you.

Finally, I am hoping to meet you and your family as soon as we get the fund transferred into

your account for disbursement and investments purpose. I wait for your email.

Best Regards

My Drivers License 

Chris Corey 

CMO Markethive 

The Lion of Marketing

OK so…How’s that MLM Working Out?

 

OK…So, How's That MLM Working Out?

 

Your MLM — How’s It Working Out?

I’ve always been a believer is scripted sales and prospecting. It just always seemed logical to me that the professional sales person, by virtue of repetition, should be better at selling than the average customer should be at resisting the sell.

This is an important topic in prospecting for recruits in the the MLM business because, as anybody will know who is trying to build an MLM organization, if there’s one thing most people resent more than being ‘sold to’… it’s being recruited into an activity that statistically the vast majority of people have a bad attitude about.

That being the case, it seems to me that the people ‘we’ (i.e. those of us trying to build an MLM organization) will encounter two kinds of people:

  1. Those who have been in MLM but are currently not.

  2. Those who have been and still are in MLM.

  3. Those who don’t even know what MLM is.

Type 3’s are pretty rare nowadays.

Nowadays, I think we’re more likely to encounter Type 1’s simply because MLM has been around for over 50 years and has burned through a lot of people… and those people have spread ‘fear of MLM’ among most of their friends.

Those are the people for which the opener, “Hey Clyde…ever done any MLM? (WFA) So.. you’ve probably discovered that MLM sucks, right? (WFA).

At that point, the approach originated by Markethive CEO Tom Prendergast, i.e. the three magic questions, is appropriate.

(NB: WFA= wait for answer)

But how do you approach the Type 3’s, the people still laboring under the delusion that their MLM is somehow different or better even though their products barely retail (if at all) and the average person in their 'deal' seldom makes any money?

This is an important question because, as Ryan Gunnison, founder of MLMRecruitsOnDemand says, it just makes more sense to build an MLM business with people who know something about it than people who don’t.

And think there is a growing number of recruit candidates out there, Type 2’s, because (a) MLM’s have gotten better at marketing their ‘Busted Hopes and Broken Dreams’, and (b) more people are being forced to try MLM because there simply aren’t any better options (or at least it seems that way to them).

So, if it’s foolish to hit those people in the face with the statement, “Can we agree that MLM sucks”, because their defences are immediately going to go up, what can we say to get and keep their attention long enough to point out that if they are in just about any company except Valentus, they are (1) making a bad business decision and (2) not treating people like they themselves would like to be treated?

I think it’s something along the lines of:

  • You’re doing an MLM business now, right?

  • Are you still in that MLM company you were telling me about?

  • What’s that MLM company you were telling me about the other day?

  • Etc.

In other words… asking a seemingly innocent question. In most cases, if they still are in that particular MLM they’re going to be eager to have somebody ask about it rather than hold up a Cross.

And here’s where we get the real vaccine that we’re trying inject into their infected mind. I already mentioned it above but I’ll do so again, in slightly different terms, and then back it up.

MLM does suck. Tom is right.

Tom is right because MLM products rarely if ever compete ‘in the real market’. 99.5% of the time MLM products are something that nobody really needs, very few really want, very few can easily afford, and pretty much nobody wants to sell.

This type of consumer advantage very rarely, if ever, applies to MLM products. In almost every instance, people get into MLM companies and knowingly buy overpriced products which they often don’t even want or need on the carefully encouraged expectation that they’ll be able to get rich by recruiting an army of other similarly short-sighted consumers into doing the same thing.

The full FTC report on Herbalife noted that Herbalife had (and probably still has) a turnover rate of approximately 50%!! What’s doubly sad is that these statistics (for public companies) readily available in SEC-required financial reports. But..nobody knows it.

What moral, ethical person would knowingly do such a thing? And my point is, doesn’t the Golden Rule say, “Do unto others as you would have them do unto you”?

Sure it does. So…since when is it Kosher to screw our friends by getting them into something which directly harms them. The summary of the recent $200 Million settlement between the US Federal Trade Commission and once-mighty Herbalife pretty much said that hardly anybody made any money with Herbalife.

But Herbalife was just an obvious target for the FTC. The FTC could have grabbed a random name out of a hat of the top 20 MLM’s and probably prosecuted the same case successfully.

So we can rest assured that those Type 2’s we talk to are most likely not making any money. And even if they are, it’s very difficult. Our challenge is to trigger their pain-points and get them to think about it without taking it as a personal attack.

I think we can do by simply saying, “How’s that working out for you?”

If they spout any of the motivational, public relations B.S that they’ve been conditioned and/trained to say, we need to dig a little deeper. And I think one of the best ways to do that (especially for us in Markethive), is to ask:

“What’s your biggest problem in your business right now?”

That sounds pretty innocent, doesn’t it?

How could anybody object to that question?

It seems to me that almost any reasonable or hypothetical answer to that question can be turn to a discussion pointing to Markethive and/or Valentus.

Why?

First of all, those of us in Markethive know that even though our system is still being polished in a few areas, it still works pretty well and beats the hell out of any other online marketing tool that any MLM company has.

Secondly, we can prove that our weight loss coffee product meets any and every criteria for being a good business decision.

Let’s look at that issue a bit:

Valentus’s great tasting coffee, even for a consumer with no interest in the business side of Valentus and who only buys 3 boxes a month (not the lower cost per box Ruby pac of 16 boxes that ‘we’ talk about most of the time), is still less than the $2.70 per cup that this article last year in US News and World Report cited as the US average.

The numbers aren’t rocket-science. You buy eggs by the dozen, nails by the pound, milk and gas by the gallon, and coffee buy the cup. Even buying just the 3 box pac of Valentus coffee, the consumer pays approximately 20% less.

20% day in and day out, for something that many people consider a habit…it’s nothing to sneeze at. Can Herbalife or Amway or Shaklee or NuSkin or any of those other companies do that for their customers?

And that doesn’t even factor in the fact that Valentus coffee isn’t just coffee…it’s healthy coffee that is proven to help people lose weight and/or inches.

Plus, which opportunity is easier to ‘sell’.

  • Opportunity A — “Yes, it costs more and you don’t really need it but you’ll make your money back and even more… by romancing and hyping all your friends and joining ‘us’ in the NFL Club (No Friends Left) on our great trips where we celebrate our psuedo-success with all our other self-centered friends. Or….

  • Opportunity B —  Take that money you spend now of regular coffee, drink ours (which is better, healthier, and cheaper), plus… get ‘in the business for a measly $20, pass out a few samples on a regular bases, and/or ask people, ‘Who do you know who likes great coffee and would like to lose a few pounds and/or inches?’

It’s not a hard conclusion to reach for the average mind. I’m thinking that many people, regardless of where they are with their present MLM company, will realize that they don’t have a Unique Selling Proposition (USP) anywhere near that powerful.

I’m thinking that the average MLMer knows that their products are hard, if not impossible, to retail. But most of them are getting a lot of pressure from their upline and their company to retail more and it’s making them very uncomfortable because it’s simply not practical for 99.9% of the MLM companies in the industry.

In Summary:

  1. We need to carefully consider our approach to people and nuance it to whether they are Type 1’s, 2’s, or 3’s.

  2. We need to understand human nature and not antagonize or scare away our prospects with the ‘ice bucket challenge’ of assaulting the integrity of their present MLM company (if they have one).

  3. We need to emphasize that Valentus coffee is priced right to dominate a huge market (i.e. single-serving retail coffee) and, because it sells on eBay, it's a Total No Risk proposition.

Getting involved with the business opportunity side of Valentus makes sense from a business and an ethical perspective.

 

“I’m Art Williams and I approved this message 🙂
Click here to call me

The Lion of Marketing

Friendships Online And What They Can Mean

Frienships online can lead down many great roads and adventures. Today I am going to concentrate on a few people that I have met online. I met Thomas Prendergast back in 2009 as a result of me being a customer of his former company Veretekk. I had called in to his customer support line with a concern that I wasn’t doing something right. It was a weekend and I thought I would be leaving a message and wait for someone to contact me. To my surprise, Tom answered my call and I later found out that he was the CEO.

After explaining my frustration to Tom, and a long very friendly conversation Tom and I had a connection.  Tom and I having similar back grounds and a lots in common. Tom offered to mentor me personally in SEO and internet marketing. Tom must have seen something in me that I myself had not yet seen.

He had offered to me a Platinum Control Panel free of charge to use as long as I was learning. ($500 per month) It was then that I knew Tom wasn’t offering to help me for the money, he really cares about other and their success.

So Tom and I have been friends ever since. It’s odd the relationships that you can create online. I have people that I have met through the internet and though we have never met face to face, I would consider them to be great friends of mine.

Case in point, Thomas Prendergast and I have never met in person however we are now business partners in Markethive. Kathy Keen and I met through a business venture 6 years ago, we again have never met in person and I feel that I know her very well. Kathy and I have worked on several projects since.

Michael Ralph whom I have just met the month of September, 2016 and I know already, that he and I are going to be great internet friends. Michael has many qualities that I admire about him and I see so much potential in his future regarding Internet marketing. I think he will build a very successful business. I see drive, passion, and a great attitude. Yeah I think it’s safe to say, I liked Michael right away.

I have many examples of some really great people that I have met online, so if I have not mentioned you in this post. I still love you.

Markethive allows me to connect on a much deeper level because our social network allows me to connect to all of their other social networks as well.

 

Chris Corey CMO Markethive Inc.

The Lion of Marketing

How Important Are Videos To A Marketing Campaign?

 

The Emerging Importance of Videos Within Marketing Campaigns

What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?

 

First-Come, First-Buy?

Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).

 

Entertainment Value

Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.

 

Mobile Phones and Their Relation to Videos

It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!

 

Getting on the Bandwagon

Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.

 

Better Viewer Recall

This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.

Richard Tipsword
MarketHive Developer

 

Sources:

1. http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

2. http://www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

3. http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

The Lion of Marketing

Top 15 Search Engine Optimization (SEO) Techniques I Forget to Do

 

 

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.

Sometimes it is easy to get carried away with SEO though. In my opinion, the best technique is to keep it simple and apply a bit of common sense.

Most SEO plugins will take care of the common architecture related stuff for you. So in this article I will only focus on techniques that you need to do yourself (or be aware of).

I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.

  1. Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  2. Optimize the images, always create alt tags and write description in the alt tag.
  3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  4. Use hyphens (-) between words to improve readability.
  5. Do not use underscores (_) in URLs, use hyphens (-) instead.
  6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  7. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  8. Use internal linking when possible and appropriate.
  9. Use sticky posts (if you can and if it applies to you).
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  12. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Chris Corey CMO Markethive

Written by: https://www.tipsandtricks-hq.com/

 

The Lion of Marketing

Using Online Video Websites to Promote Your Business

video marketing

Using Online Video Websites to Promote Your Business

Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

Inbound Marketing Tools that you can use to promote your business.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

To learn more about Markethive and to get access to free autoresponders click on the following link:

https://markethive.com/marketingwithida/page/freeautoresponder

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

 

 

The Lion of Marketing

The Importance of Mentors, And Where To Find Them

The importance of a mentor and where to find them can be one of the most important tasks a business professional can search for in their journey towards success. 

I write about growth strategy, execution & financing  

Opinions expressed by Forbes Contributors are their own.

Why Mentors Matter?

Mentors or business coaches are one of the most valuable resources an entrepreneur should tap into. The idea of launching a business should no longer be a scary or daunting experience, riddled with unknowns. It should be a collaborative experience accumulating the learnings of the hundreds of local entrepreneurs who have already built successful businesses, and can help you move faster and avoid known pitfalls based on their years of experience, as entrepreneurs themselves.

And, what is great about mentors or business coaches is that they come in all shapes and sizes that can handle the myriad of topics that you may be having a problem. So, search for the mentors who are expert on your specific business size, your specific industry, or your specific business problem (e.g., marketing issue vs. technology issue), on a case-by-case basis. Unlike finding a long term person for your formal board of directors or advisory board, as I have previously written about, mentors are more like “hired guns” on one-off topics that present themselves over time.

My Experience as a Mentor

Over my career, I have had the distinct pleasure of mentoring many startup entrepreneurs. Some of that has been via formal mentorship programs at startup accelerators like Techstars, Founder Institute or Goldman Sachs 10,000 Small Businesses.  And, some of it has been informal conversations along the way, while guest lecturing  university students or at entrepreneurial networking events.  To me, there is nothing more invigorating than being surrounded by a bunch of excited and motivated entrepreneurs, and trying to help them achieve their goals of building successful businesses. And, I am happy to contribute learnings from my career to help them get up the learning curve faster and for me to give back to the entrepreneurial ecosystem, of which I am a part.

A Mentorship Case Study

As an example, one of the startups I met needed help in structuring a strategic partnership with the leading media company in their industry to assist them with promotion and building up an audience. And, modestly, who better to help them than me, who structured a very similar media-related strategic partnership with National Geographic, while I was building explore in the travel space. Having the benefit of hindsight of cutting a strategic deal with a big media company, I have first-hand experience of what the pluses and minuses of that relationship were after the ink was signed, and it was too late to change anything in the agreement. So, hopefully, this startup can benefit from my experience, and can write a better agreement in their deal, than I did in mine.

CMO Chris Corey

Markethive Inc.

 

George Deeb ,  

 CONTRIBUTOR

The Lion of Marketing

Surfing is a life style that never leaves you.